Package Design

Outside the actual product itself, my designs grab the customer's attention using custom packaging. I believe creative packaging allow each product to stand above the competition on store shelves. Package design is such a huge part of marketing, it is an opportunity to excite or invite the consumer's curiosity. 

Coca Cola

These are concept designs for Coca Cola's 12 and 24 soda fridge packaging. Both designs speak to sports enthusiast using fun and passionate character illustration.

Suave kids 

Bath time should be fun and easy with one speedy step, so I created three concept designs for Suave kids 2-in-1 Shampoo & Conditioner. Each design features a fruit fragrance unique to it's playful animal character. These characters also wear small articles of clothing to demonstrate human behavior for a friendly and approachable experience.